Keeping the Air Flair Virgin Blue Free Essay Example, 1500 words

Markets thrive on the processes of the learning organization which continuously make efforts to disseminate information across the organization about markets, products, technologies, and business processes. Hence, in the competitive business environment data, information and knowledge become the three major elements of the informed choices that need to be effectively linked to the organizational goals and objectives. The product is of vital importance and pricing makes it a saleable item. But maintaining a good database of customers must become the intrinsic part of market strategy because it helps to know the changing preferences of the customers. Hence, Virgin must use the feedback from customers to improve and improvise its strategies for better performance outcome. In the fast-changing dynamics of global business, marketing mix helps establish strong market position. The company needs to adopt integrated marketing concept (IMC) in its marketing strategy to promote its new scheme s and changed the image. Porter argues that a company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both (Porter, 1996). We will write a custom essay sample on Keeping the Air Flair Virgin Blue or any topic specifically for you Only $17.96 $11.86/page